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Blog

Get the latest marketing theory, tips, and advice

Covering research and experience in digital marketing strategy, digital transformation, and more.

November 14, 2020

What Is Growth Hacking?

The growth hacking approach (also referred to as ‘agile marketing’ and ‘growth marketing’) is used to boost awareness, lead generation and conversion.
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Topics

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November 14, 2020

Is Your Brand Insta Famous?

We hosted an Instagram workshop at the CIM Northern conference about making your brand “Insta famous” and thank you very much to everyone who participated! Here are the highlights and key insights to take from the event, if you were unable to attend.
Digital Marketing Strategy
Social Media
November 14, 2020

5 Steps to Increase Website Conversion

Most businesses spend a lot of money on setting up a website and driving traffic to it. However, converting visitors into customers is an important part of a digital marketing strategy that often gets forgotten.
Digital Business