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Practical marketing insights and strategy you can use today

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International Digital Marketing Expert  & Leadership Development Coach and Trainer

With a unique background in executive coaching, resilience training, and digital marketing strategy, and as a trusted partner of Insights Discovery, I offer a holistic approach to leadership development  -  helping B2B organisations create high-performing, future-ready teams.

How can Tanya Help You

leading expert in digital marketing

With over 30 years lived experience across various industry sectors, and an international visiting academic, I bring deep expertise in digital marketing strategy, AI and customer behaviour. I help B2B organisations and leaders cut through complexity, make smarter digital decisions and build strategies that deliver real commercial impact.

Insight Discovery workshops

Based on the work of Dr Carl Jung, this globally trusted colour-energy psychometric model gives your team clear insight into communication styles, strengths and blind spots. With coaching embedded throughout the workshop, your people learn to adapt, collaborate and build trust — turning insight into meaningful, long-lasting performance.

life transitions coaching

Whether you're becoming self-employed, selling a business, facing redundancy, stepping into retirement or recovering from burnout, your next chapter deserves clarity and direction. With expert, Henley Business School-trained coaching, you’ll reconnect with who you are, rebuild confidence and design a life that feels authentic, meaningful and fulfilling.

Services

At Tanya Arturi Coaching & Training, I equip B2B leaders, teams, and businesses with the self-awareness, resilience, and strategic mindset needed to thrive in leadership, workplace
well-being, and digital marketing transformation.

TraininG

Create Trusted, Connected Teams

Using the globally recognised Insights Discovery model, your people gain instant clarity on themselves and each other — building trust, reducing friction and strengthening performance.

High Performing Team Workshops
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Visiting Academic

Develop tomorrow’s digital marketers

Tanya helps to develop and deliver authentic, engaging learning experiences for students in business schools around the world.

Lecturing & Course Design
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Business coaching

Coaching for your major life transitions

Whether you’re becoming self-employed, selling a business, facing redundancy, preparing for retirement or recovering from burnout - these moments shape who you become next. They deserve more than surface-level advice. Let me help you gain clarity and shift your limiting beliefs to live a life of purpose and fulfulment.

Transformational Coaching
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About Tanya Arturi

Tanya is a digital marketing expert, international visiting academic and Henley Business School–trained coach who has spent more than 30 years helping people and teams unlock their potential. As the co-author of Digital Business and E-Commerce Management — one of the world’s leading digital strategy textbooks. She brings deep expertise in transformation, leadership and human performance, blending behavioural insight, pyschometric profiling and evidence-based coaching to create real and lasting change. As an EMCC member and certified Insights Discovery practitioner, Tanya supports individuals, teams and organisations across the globe to work smarter, communicate better and lead with authenticity.

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Gain Insights that help you Work, Lead and Live Better

Get quick, actionable insights on AI, leadership, human behaviour and high-performing teams — straight from 30+ years of coaching and digital marketing expertise. Short, smart and immediately useful.

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Client Testimonials

“Tanya has always delivered quality work whenever I needed to call on her help. She always took the right amount of time at the outset of each project to understand exactly what my objectives were. As a consequence, Tanya's proposals ticked all right the boxes for me. Fundamentally, her work was instrumental in winning new business.”

Will Clayton

Specialist Employment Lawyer

“Tanya delivered a CRM strategy training day for our team focusing on marketing NHS events. She was a revelation and presented in a clear easily accessible manner and we were full of ideas throughout and after the day (...) She makes the evolving methods of digital marketing simple by rooting them in understandable examples and encouraging discussion. If only it was as easy to get through the multitude of actions we assigned ourselves after the session!”

Rob Boyle

The Christie

“Tanya has really helped me identify certain patterns and words I use to describe certain situations and emotions, which may be holding me back. This has given me a deeper understanding of myself and my limiting beliefs; this level of self-awareness has been invaluable in my personal growth journey.”

S. Hartley

Business Owner

“Thank you so much for this week's session. It was so powerful. My drive has been incredible this week with the very clear visualisation I now have in mind, and I've been making some major strides with actions I've been meaning to take with my business for a long time.”

R Ryder,

Entrepreneur

“Tanya has authored the online learning materials for a marketing module on our master’s programme. Working in remote environment can be a challenge to many but throughout the process she kept clear and prompt communications and worked effectively and efficiently. She was clearly knowledgeable in the field of marketing innovations and created high-quality and engaging materials to very tight deadlines. It was a pleasure for us to work with her and hope to work with her again in future.”

Yukari Iguchi

Academic Lead, University of Derby Online Learning

“I attended a workshop that Tanya was leading and I was completely blown away by her knowledge and insight. She is totally professional!! I later got in contact with her about consultation and again found her very authoritative. I got all my answers and feel she is very honest and will work with integrity moving forward; can't wait!!”

Joel Smus

Entrepreneur

“Tanya developed and ran a brilliant interactive workshop for me and my colleagues (...) we left with a wealth of information, advice and ideas. The session was both absorbing and challenging, and Tanya held everyone's attention for the whole day. It will certainly have a valuable and positive impact on future work.”

Hilary Berg

Alder Hey Hospice

“Tanya delivered a very informative Digital transformation workshop which helped our Ecommerce global team at AkzoNobel understand the challenges that B2B industries face when addressing such a transformation across our business. Very interactive and instructive workshop and she provided insights how we can tackle such challenges."

Paul Cattan

Ecommerce & Digital Transformation, AkzoNobel

Expert help to guide your personal transformation, grow your confidence and create teams that perform at their best.

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